Piedmont Park

Atlanta, GA

Strategic Planning, Management, Revenues, Governance

Client

Piedmont Park Conservancy

Description

Agora was retained by the Piedmont Park Conservancy to advise on organizational planning in the evolution of its partnership with the City of Atlanta. Agora created an organization and business plan focused on reinvigorating the public-private partnership to realize the Conservancy’s and the City’s goals for Piedmont Park, Atlanta’s “central park” designed by Frederick Law Olmsted.

The plan that would double top-line revenues, bring new capital improvements to the park, and create new public programming. It targets revenue growth through park-appropriate venue development, sponsorships, food & beverage opportunities, and other site-specific activations that are accretive to the overall park experience.

Agora also created a comprehensive strategy to partner with the City to advance shared goals around diversity, equity, and inclusivity.